About Infamous Swim

Infamous Swim is a leading Australian label for women who want to feel empowered in their swimwear no matter what stage of life.

We believe in family, friendship and quality swimwear.

We also know confident women stand out naturally. That’s why we curated a swimwear line that makes you feel sexy, without compromising your authenticity.

Created with high-quality fabrics, our seamless, cheeky-fun bikinis and one-pieces allow you to express your personality with confidence.

Our collections are fashion-forward and designed with the female form in mind. That’s why our range caters for various shapes and sizes.

We know to find the perfect swimsuit matters to you because it matters to us.
View the Collections HERE

Oh, we’re about to launch INFAMOUS & Mini Swim. A chic collection of matching swimwear for mothers and their daughters.

For girls who want to be like their mumma. For the mum whose daughter is her everything.


About Gemma Crowe,

Owner & Designer of Infamous Swim

I’m Gemma, a family-focused, highly creative mum of three…boys! I know, right? (No wonder I have a range for mothers and their daughters).

From a young age, I had an obsession with swimwear. Throughout my teenage years, this developed into a very expensive addiction. Weekly, I was purchasing multiple pairs of swimwear. Working in the surf industry helped me sustain that habit.

In 2014 my penchant for boutique shopping inspired the co-creation of a homewares brand. After that, it was time to own and design my swimwear label.

And here we are!

But, it’s not just the love for on-trend, quality swimwear that has got me here. I’m fueled by the desire to create swimwear that you feel empowered wearing. I want you to know you can be sexy at any age. And, being a mum doesn’t mean a beach uniform of rash shirts and sarongs.

I hope you enjoy the label as much as I do making it.